Data in Media & Marketing: Behind the numbers driving strategic decisions

From understanding consumer behavior to determining organizational direction, data is intertwined in the daily work of media and marketing strategy and leadership. Hear from an exciting panel of UVA alumni about how data analysis drives their work and strategic decisions.

Moderator

Dave Sutton (Engr ’86), CEO and President, TopRight

Panelists

• Karen DeGrammont (Com ’96), Director of Global Category Strategy, IHG
• Sasha Friedman (Darden ’15), Senior Product Marketing Manager, Mailchimp
• Louis Goldberg (Col ’96), Executive Director of Consumer Analytics and Personalization, Cox Communications
• Lauren King (Col ’07), Brand Director Dasani, The Coca-Cola Company

Schedule of Events

• 8:30–9:00 a.m.: Networking, Continental Breakfast + Coffee
• 9:00–10:00 a.m.: Panel Discussion
• 10:00–10:30 a.m.: Open Networking